I’m doing a short course on persuasion at The School of Life. Details here:
Here’s an interview with The Sunday Times about how the mechanisms of persuasion figure into selling houses: OK, You’ve Persuaded Me. It turns out that a grip on even a little of what’s out there in the world of persuasion could have big effects on both buyers and sellers.
Behind a paywall, unfortunately, but I do get called “the love child of Kirstie Allsopp and Derren Brown. Sort of.” Which is nice. I think.
The review is here, behind a paywall. The reviewer isn’t entirely convinced by my take on how supermarkets manipulate us — but I’m won over anyway by his use of the word “jellifying”: the book is, he concludes, “a boisterous dissection of the forces jellifying our minds”.
So this is why I’ve been quiet for a while. Out early next month. More details to follow, I imagine.
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