Monthly Archives: January 2016

Persuaders in The Independent

An extract from a chapter on neuromarketing is here.


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Persuaders in The Sunday Times

The review is here, behind a paywall.  The reviewer isn’t entirely convinced by my take on how supermarkets manipulate us — but I’m won over anyway by his use of the word “jellifying”: the book is, he concludes, “a boisterous dissection of the forces jellifying our minds”.

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The Persuaders

So this is why I’ve been quiet for a while.  Out early next month.  More details to follow, I cover

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