Here’s an interview with The Sunday Times about how the mechanisms of persuasion figure into selling houses: OK, You’ve Persuaded Me. It turns out that a grip on even a little of what’s out there in the world of persuasion could have big effects on both buyers and sellers.
Behind a paywall, unfortunately, but I do get called “the love child of Kirstie Allsopp and Derren Brown. Sort of.” Which is nice. I think.