Persuasion and selling a house

Here’s an interview with The Sunday Times about how the mechanisms of persuasion figure into selling houses: OK, You’ve Persuaded Me. It turns out that a grip on even a little of what’s out there in the world of persuasion could have big effects on both buyers and sellers.

Behind a paywall, unfortunately, but I do get called “the love child of Kirstie Allsopp and Derren Brown. Sort of.”  Which is nice.  I think.

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