Monthly Archives: March 2016


Here’s an interview on The Hidden Persuasion Industry with Roger Dooley on his Brainfluence Podcast.  There’s some interesting back and forth about the ethics of influence and persuasion in the marketplace.


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Los Persuasores

Interview for BBC Mundo, in Spanish.  We talked about metaphor and the thoughts you might be led into if you think about a “war” on drugs.

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Reviews of The Persuaders

‘Fierce and timely.’ Read the review in The Daily Mail here.

‘A boisterous dissection of the forces jellifying our minds’ Read the review in The Sunday Times

‘Garvey doesn’t pull any punches … It’s hard to stop reading.’ Read the review in the New Scientist here.

‘The author worries, rightly, that in losing the ability to argue and question intelligently we become more susceptible to the subtle and unseen skills of powerful persuaders.’ Read the review in the FT.

Read the interview in The Sunday Times in which you are invited to think of me ‘as the love child of Kirstie Allsopp and Derren Brown.’ (I told you these were the Last Days — good interview though, about persuasion and selling a home.)

‘”Neuromarketing” claims to make us shop but is it a decent thing to do?’ Read the extract from the book in The Independent.

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Review in The New Scientist

Here’s a review of The Persuaders in The New Scientist: The Persuaders: How we let the PR industry control our minds”.  The book isn’t entirely about PR — in fact that’s only a chapter — but I’m all in favour of the reviewer’s tilt in that direction.  And her suggestion that some of the anecdotes  in the book are scandalous. Just some?  I wasn’t trying hard enough.

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